"Top Task" Guru
"Top Line" Guru
Gerry McGovern

Gerry McGovern, a worldwide authority on managing web content, has developed a failsafe method for determining the top tasks that your website customers want to perform. More about Gerry...

Killer Web Content

Gerry's killer book on web content! "Chock full of wisdom." - Jared M. Spool, User Interface Engineering Buy it!

"Gerry McGovern's task-management approach has helped Microsoft Server & tools websites deliver more value to our customers. By focusing on the tasks and the journeys of our customers, we can now more quickly identify what works and what doesn't."
- Amy Strande,
Group Product Manager, Microsoft

"The Top Tasks identification experience was an eye-opener for us; it required discipline, new thought processes, and the results have been fascinating and extremely encouraging."
-Amy McGibbon, Group Executive Marketing,
PMA

Kristin Zhivago

Kristin Zhivago, a world-renowned "revenue coach," helps company leaders increase their revenue by removing the barriers to the sale. She is a leading authority on the customer's buying process. More about Kristin...

Roadmap To Revenue


Current Amazon Rating:

"What's enchanting?
A book that tells you exactly how to grow your revenue."

- Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions

"Kristin Zhivago combines a master of business processes with an innate understanding of great marketing. A powerhouse of wisdom."
- Jim Sterne,
founder and president,
e-Metrics Summits

"She is wonderful, smart, tough, resilient and very able to manage multiple constituents and points of few. She drove  us to stay focused on the key objectives."
- Jean Messina,
Johnson&Johnson

 

 

The Smartest Way To Sell More

Free White PaperIf the customers, business partners, and employees could do exactly what they wanted to do, the way they wanted to do it, on your website and portals, you would sell more. Welcome to the profitable world of Gerry McGovern.

If you assume that the customer has a buying process, you can also assume that the company that does the best job of supporting that buying process is the company most likely to make the sale. "Support" includes marketing, sales, product management, processes, and positioning. Welcome to the profitable world of Kristin Zhivago.

Gerry and Kristin are now joining forces to take your company to the next level. Both Gerry and Kristin specialize in removing barriers to the sale.

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Gerry has developed a method for identifying, prioritizing, and measuring the Top Tasks that people want to perform on your website.

Gerry's method is quantitative, it's proven, and it will give you uncontestable, success-producing direction.

The resulting changes in your website navigation and content will transform your website into a revenue-producing machine. Gerry has done this for customer-oriented websites, business partner portals, and intranets.

Your website will be more customer-focused. You will be managing with facts, not opinions. Your website will be more effective and easier to manage. You'll create a clean, lean website that focuses exactly on what your customers, employees, and business partners really care about.

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Kristin has developed a method for understanding exactly what your customers want to buy from you and how they want to buy it.

Kristin always starts with qualitative research, using methods she has perfected interviewing literally thousands of customers. The resulting report - including what people actually say about you when you're "not in the room" - will confirm what Gerry has uncovered about your website, and provide additional information about your people, processes, policies, products, and positioning.

Kristin will summarize her findings and recommend strategies and tactics that will remove the barriers to the sale and increase your revenue. Kristin brings 40 years of hands-on revenue-growth experience to each project. When it comes to revenue-stunting problems, she's been there, done that - and knows exactly what to do to solve those problems once and for all. 

Kristin works with company leaders to grow their revenue. She helps with all aspects of revenue production - including improving marketing and selling processes; recruiting and coaching individuals and making teams more effective; company and product positioning; product development and product management; content creation; and website architecture. Her goal is to "work herself out of a job," by helping clients build a self-sustaining revenue growth infrastructure.

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Want to increase your website sales?

Free White PaperWhat is the first thing customers do when it's time to buy something? Which companies make more sales on their websites -- and why?

This white paper, "Using your customers' desired actions to increase your website sales," co-authored by Gerry McGovern and Kristin Zhivago, describes how companies are making the shift from seller-centric to buyer-centric, and why that shift increases sales on your website and increases your revenue.

Download the White Paper

Gerry and Kristin can help you improve the effectiveness of your website and the people who sell and market your products and services. 

For more information, contact:

gerry@CustomerCarewords.com
+ 353 87 238 6136 (Ireland)

Kristin@Zhivago.com
401-423-2400 (USA)